Animation can encompass a range of technical approaches, but by its nature, is usually delivered in either 2D or 3D. Which approach is most suitable will usually be dictated by the message it is communicating, the project objective, and the budget.
Animation helps to:
• Engaged the audience
• Sustain interest
• Communicate quickly and concisely
• Simplify the message
• Make a lasting impression
Whether you’re looking to sell, tell, explain or train, animation can produce pleasing results. As always, substance must come before style – getting the script right. Ensuring your message is clear and your objective is well defined will guarantee a successful animation.